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Igniting the Spark of Life in people with dementia

Ruby’s Choice Media Release

MEDIA NEWS RELEASE

Michael Budd, Producer and Director of Ruby’s Choice to begin production on July 27th, is very proud to announce that the Glenn Family Foundation will support Dementia Foundation for Spark of Life.

Acclaimed Philanthropist Sir Owen Glenn of the Glenn Family Foundation, is funding the production of ‘Ruby’s Choice,’ an Australian Feature film that will be produced and directed by Michael Budd. Sir Owen Glenn is donating 50% of the profits to the Dementia Foundation for Spark of Life, as the official charity associated with the film. The Glenn Family Foundation’s aim is to provide a hand up, not a handout. It has already donated over $30 million to fund community-based projects worldwide to help provide clean water, solar power, improve sanitation, fund eye checks, schools, student scholarships that help build communities that are empowered and self-sustaining. The other 50% profit goes to the Producer of Ruby’s Choice.

‘Dementia is a growing problem which gets very little attention by the community at large. It is treated as an embarrassing ailment and sufferers are isolated from family and friends. This film is intended to expose our shortcomings and will open up debate on how we should be
better coping and supporting our loved ones from being isolated from society.’ – Sir Owen Glenn

Ruby’s Choice is a globally important film of our time. It will not only help shift perceptions about dementia, but by supporting the Dementia Foundation for Spark of Life, it will also enable the provision of much needed practical help. This will allow this Australian based
health promotion charity to alleviate emotional suffering and ignite the Spark of Life in people with dementia, their families and carers.

Actress Jane Seymour is in the lead role of Ruby in a story of a woman living alone with early dementia and its impact on her and her family when she is no longer able to live independently. The film shows through Ruby’s granddaughter Tash’s eyes the humanity of dementia – that there is still a person there with memories, emotion and value.

‘The story of Ruby’s Choice shares the same heart-centred message as the Dementia Foundation for Spark of Life. Ruby’s Choice is about showing the importance of love and compassion, which is also what has drawn Jane Seymour to the role,’ says Jane Verity (Founder of the Dementia Foundation for Spark of Life).

ENDS
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